About Us
Built in Philly. Backed by Grit. Branded with Attitude.
Welcome to the most unapologetically Philly apparel shop on the internet. We’re not just another store slapping a Liberty Bell on a tee — we are Philly. Loud, loyal, and full of stories.
This whole thing started like most great Philly tales: accidentally. We’re two born-and-raised Philly residents who lived just a few blocks apart for years — walking the same streets, ordering from the same pizza joints, dodging the same potholes — and yet somehow never crossed paths until the universe (or maybe the SEPTA gods) brought us together.
We officially met at a Philly park. You know, one of those warm-ish spring days when the city starts to thaw out and everyone’s outside pretending pollen doesn’t exist. One of us was walking a dog, the other recovering from a questionable hoagie and getting some fresh air. Small talk turned into deep Philly talk — the kind that starts with “Where’d you go to high school?” and ends with an argument about who had the best dollar slice in 2009.
From that one conversation, we realized two things:
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We’d basically been living parallel lives just a few blocks apart.
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Philly needed a better apparel brand — one that actually gets it.
So we linked up, shared a few ideas (and about 11 soft pretzels), and built something that feels like the city itself: gritty, funny, loyal, chaotic, and impossible to replicate.
Why We Exist (Other Than for the Soft Pretzels)
Let’s be real — Philly is more than just a skyline and a sports team. It’s a feeling. It’s watching the Eagles at a tailgate in South Philly, swearing your loyalty to a team that regularly tests your blood pressure. It’s hearing “yo” and knowing it can mean 47 different things depending on tone. It’s dodging an open fire hydrant in North Philly, grabbing a bag of Herr’s, and calling everything “jawn” like it's a noun, verb, and lifestyle.
That energy? That raw, chaotic, beautiful mess of a vibe? That’s what we bottle into every design. Our Philly-themed t-shirts, hoodies, hats, stickers, baby onesies, youth tees, and more are made to rep your city with attitude. We aren’t here for subtlety. We’re here for South Street sarcasm, Broad Street bragging rights, and Fishtown flavor.
What We Sell (Besides Identity Crisis Therapy)
We’ve got everything from vintage-style Philadelphia tees that shout out iconic landmarks like The Spectrum and Pat’s vs. Geno’s, to dad hats that say exactly what you're thinking but wouldn’t say out loud at a family BBQ. Need a baby onesie that already has more Philly attitude than your cousin from Jersey? Got that. Want a hoodie that screams Kensington with a side of chaos? Done.
Our Philly apparel line is for all ages — whether you’re 3 months old or 83 years young and still yelling at the TV every time the Sixers blow a lead. Everything we design is made to start conversations, stir nostalgia, or make someone laugh out loud at the Acme.
And we don’t play when it comes to quality. These aren’t cheap tees that shrink after one wash. These are wear-it-to-the-game, spill-a-little-Wooder-Ice-on-it, wash-and-repeat kind of shirts. Real Philly durability.
For the Culture. For the City. For the Laughs.
We know Philly isn’t for everyone — but if you’re here, chances are you get it. You get the love/hate, the pride/eye roll, the loyalty mixed with frustration. You understand that Delco, Manayunk, Fishtown, Kensington, and West Philly might as well be different planets — and we’re proud to represent all of them.
Our designs don’t just rep Philly — they roast it a little too. Because that’s what true love looks like here. You joke about it, you wear it with pride, and you’d fight anyone who talks trash from outside the area code.
Whether you’re showing your pride with a Philly Football tee, repping your roots with a South Philly snapback, or just looking for a sticker that sums up your entire personality in 4 words, we got you.
This isn’t fashion. It’s Philly armor.
What’s Next?
We’re just getting started. New drops are always on the way, inspired by everything from late-night SEPTA drama, Flyers nostalgia, Wawa runs, and Philly slang overheard on a Center City stoop. Got a wild idea for a tee? Hit us up. We’re always down to collaborate — especially if soft pretzels are involved.
And if you're not from Philly but still wearing our gear? Don’t worry. You’re honorary now.
Thanks for supporting local. Thanks for supporting weird. Thanks for supporting Philly.
– The Founders (the neighbors you never knew you had)