If you're new here, someone has probably told you to "grab a hoagie at the Wawa" and you nodded like you understood. We're going to fix that.
What is a hoagie, and is it different from a sub?
A hoagie is Philadelphia's version of a submarine sandwich, typically made with Italian meats, cheese, lettuce, tomato, onion, oil, and oregano on a long roll. In Philly, you call it a hoagie. Calling it a sub in front of the wrong person is a mistake you only make once.
The name is part of the city's identity. The rolls matter. The oil matters. The opinions matter most.
What is Wawa, and why is it such a big deal?
Wawa is a convenience store chain that began in the Philadelphia region and became a local institution, known for its hoagies, coffee, and a loyal customer base. For many Philadelphians it's less a store than a daily habit.
Locals have strong feelings about it, and those feelings are usually affectionate. It's where you get coffee before work, a hoagie after a game, and a soft pretzel when you have no other plans.
What does "jawn" mean?
"Jawn" is a Philly slang word that can stand in for almost any noun: a thing, a place, a person, an event. Context tells you what it means. If someone says "pass me that jawn," you will figure it out.
Linguists have written about it, and locals mostly just use it. We cover more of this in our post on Philly sports nicknames and slang.
Why do Philadelphians say "wooder"?
Because that is how the Philly accent handles the word "water." The vowel shifts, and the word becomes "wooder." Don't correct it. You'll lose the room.
What other Philly foods should you know?
A short list:
- Cheesesteak. The famous one. People will argue about where to get it, and the arguments are part of the meal.
- Soft pretzel. A morning and afternoon snack, typically with mustard.
- Water ice. A summer staple, but locals will eat it any time.
- Roast pork sandwich. Many locals consider it the underrated champion.
- Scrapple. A breakfast item that you either love or avoid.
Our post on Philly Oktoberfest 2026 covers the pretzel-and-beer side of fall.
Where does Philly food culture show up in apparel?
Everywhere. Food is part of Philly pride, so we put it on shirts. Our Philly Food collection has designs for people who take their hoagies seriously. For a broader look, browse our Philly Lifestyle collection and our Philly Neighborhoods collection.
If you want to keep the food theme going on a budget, our Philly gifts under $30 guide has ideas like mugs and stickers.
What should you say to a newcomer who wants to blend in?
Keep it simple. Say hoagie, not sub. Say Wawa like it's a normal part of your day. Use "jawn" sparingly until you get the rhythm. And never, ever, argue about cheesesteaks with a stranger. Do it with friends, where it's safe.
We made Philly Reign for people who get this stuff. Read more on our About Us page.
FAQ
What is a hoagie?
A Philly submarine sandwich, usually with Italian meats and cheese.
What does "jawn" mean?
It's a flexible Philly slang word that can mean almost any noun.
What is Wawa?
A convenience store chain from the Philadelphia area known for hoagies and coffee.
Why do Philadelphians say "wooder"?
It's how the local accent pronounces "water."
Where can I buy Philly food-themed shirts?
In our Philly Food collection.